Introduction

It is a well known fact that the 3 factors that determine performance in sales and marketing are Attitude (60%), Skills (30%) and Knowledge (10%). This is because selling is a behavior skill, involving emotional and social transaction

This programme will provide the participants with the knowledge, skills and tools required for them to communicate confidence, enthusiasm and competence to the prospects and clients in a way that will increase their closing ratio.

Who Should Attend

Sales and marketing personnel

Participants will

• Understand important components that constitute “professionalism” in sales and buyers’ motivation factors.
• Use the verbal and non-verbal compenents in effective communication to showcase confidence, enthusiasm and competence to clients.
• Demonstrate higher confidence level in meeting prospects and clients under various business setting.
• Secure more appointments by learning how to create first impressions that lasts.
• Acquire akills on how to create rapport and build long term relationship.
• Increase closing ratio by learning how to influence buying decisions through effective communications.

Methodology

The programme will be conducted using a combination of lectures, discussion, Case Studies and Role Plays.

Typical duration is 2 Days (9am – 5pm).